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History

In 1960 SECULUS watches started to be manufactured by an old traditional watch factory situated in the mountains of the JURA, at the west of Switzerland – a traditional watch region.
 
The strategy of SECULUS watches was, since the beginning, to maintain always the well-known excellent quality and tradition of the swiss-made watches, and this, together with an affordable price structure, in order to keep SECULUS accessible to a greater majority of population and not only to a privileged sector.
 
At the beginning, SECULUS, watches were produced for the Brazilian market, becoming very successful in a short time, and being afterwards expanded all over the world.
 
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